The company is headquartered in Princeton, New Jersey and employed about 3, people as of December
The company is headquartered in Princeton, New Jersey and employed about 3, people as of December Would you like a lesson on SWOT analysis? Weaknesses The industry has high economies of scale and the capital investments are high while the variable costs are too low, making it a high volume, low cost business.
Establishing the brand image in countries that do not allow birth control products in advertisements can be a challenge. Some consumers find the product unpleasant and may not use it.
Trojan cannot advertise on certain platforms and they are restricted to only advertising on TV late at night. Trojan Condoms, are known worldwide, but are not the dominant condom used in most foreign countries. Opportunities They can aid the global community by increasing personal care product sales throughout Africa and reducing the spread of AIDS.
Expansion of product line and brands, expand into a non-profit segment. Increasing use of condoms in India and South Korea, makes them attractive markets. Products can be sold in multiple outlets: Expanding sales to Amsterdam, where they are well known for a more laid back, open-minded lifestyle and sexual activity is accepted more than other countries and condoms are not the top selling form of birth control.
It is an international market that only has one other brand of condom available. Prostitutes in the red light district are licensed and completely legal, which also means that prostitutes have access to medical care. Medical care is an important channel for sex education for the employees of the sex industry.
The progressive style and thought process in Amsterdam could be a successful way of increasing Trojan condom purchasing and usage. Threats There may be religious, cultural and social restrictions among certain groups that object to utilizing birth control methods.
Trade restrictions, and the costs of obtaining certifications and establishing sales locations in some countries can be excessively high. The education level and attitude of the consumer can lead them to avoid using the product, especially among high risk groups such as teenagers.
This case study has been compiled from information freely available from public sources. It is merely intended to be used for educational purposes only. Consumer Domestic, which encompasses both household and personal care products, and Consumer International, which primarily consists of personal care products such as condoms and home pregnancy tests.
Trojan brand latex condoms are made from premium quality latex to help reduce the risk of unwanted pregnancy and sexually transmitted diseases. They have over 30 varieties of condoms to suit the needs of every target consumer.
Each condom is electronically tested to help ensure reliability. The increasing consumer awareness of risks of sex has led to an increase in the use of the product. The product is relatively easy to obtain and inexpensive compared to other forms of birth control, such as birth control pills, which have to be obtained from a doctor and take an initial three months of continued use to work properly and then have to be taken on a regular basis, whereas the condom is used only when needed.
Channels of distribution have been created to have an effective line of communication with prospective buyers to ensure that the benefits of the product are being disseminated effectively. They provide literature on how to use the product properly and they provide the product for free to high risk groups at free clinics.
Published by Tim Friesner Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals.
View all posts by Tim Friesner Posted on.The ad that was chosen was the current advertisement for Trojan Brand condoms. The setting of the ad is in a modern day bar, and the lighting is very dim. The ad is set up to depict a night life, in a larger city by the look of the bar.
Sponsored by Trojan Brand Condoms.
UNROLLED Take a virtual tour of our U.S. manufacturing facility and learn about the rigorous testing process that helps make TROJAN™ Brand Condoms, America's #1 Most Trusted Condom Brand. Trojan wants the audience to buy their condoms, so their purpose and the acknowledgment that Trojan is the seller must be absolutely clear to the audience.
The . Be ready with these smart answers to the most common lame excuses for not wearing a condom. Some Questions & Answers About Sex For Couples Compromise, Openness, Unselfishness.
Trojan brand condoms are America’s #1 condom, and have been a recognized, trusted, global brand for over 90 years. Trojan brand latex condoms are made from premium quality latex to help reduce the risk of unwanted pregnancy and sexually transmitted diseases.
They have over 30 varieties of condoms to suit the needs of every target consumer. Packaged Facts Company Background Packaged Factsis a trusted provider of authoritative consumer market lausannecongress2018.com over 30 years, our in-depth research, expert analysis and personalized client support have helped business professionals make the right strategic decisions.