Gardenia has since been the market leader in Singapore and has expanded its operations in Asia to countries such as Malaysia and Thailand with the latest in the Gardenia chain of bakeries here in the Philippines. Gardenia Philippines started its operations in with the state-of-the-art bread factory rated as one of the most modern large scale bread manufacturing facility in the country.
In this way, they can prepare strategically for any changes that need to be made in the organisation or simply to have the awareness of the external market to give them a competitive edge over other firms in the industry. There are also changes to barriers to entry in given markets Legal: The PESTLE analysis looks specifically at factors which are external to the organisation which will impact on the business.
This is with a view to determining the current role and status of the organisation in relation to its competitors and can be used as a marketing tool. The gathering of important information is known as a strategic audit which is an audit of both external and internal factors.
Whilst the internal audit looks at all aspects internal to the company, we are concerned with the external audit which examines macroenvironmental facts such as PESTLE analysis factors. The Opportunity and Threats aspect are concerned with the external factors what influences the market and performance.
It can therefore be said that the PESTLE analysis is useful in assessing opportunities and threats to the organisation. Due to the present credit crunch, it is now difficult to secure a mortgage. Therefore organisations in the property industry are now threatened as their individuals jobs and organisations as a whole have been deeply affected leading to some redundancies.
Marketing What is marketing? Marketing is traditionally known as selling and advertising but more modernly known as satisfying customer needs. It is another tool of strategic management as with the PESTLE analysis as it is setting and achieving long term objectives.
The marketing process starts from before the organisation is set up as a marketing assessment can be done to check the profitability of a market. Marketing also continues throughout the life of a product or service to retain old customers and attain new customers.
The marketing concept is about achieving organisational goals which is determined by the target markets wants and needs and satisfying those needs better than competitors can.
The marketing aims are more long term than quick sales as it focuses more on customer satisfaction with a view to retaining long term customers who are satisfied. This however cannot be achieved without having knowledge of the external factors which is where use of the PESTLE analysis is necessary.
For example, it would be difficult to know how to competitively price your product if you do not know how much your competitors were pricing the product at.
There are also different types of marketing concepts.
The PESTLE analysis incorporates such issues, for example, when examining sociocultural factors such as health consciousness. This will then to a great extent shape any advertisements or other forms of marketing. But most importantly, through the PESTLE analysis the organisation can assess if they are able to deliver what the customer wants providing i.
A good example is the changes in law on smoking. These political changes have had a massive impact on clubs and bars. A PESTLE analysis in advance of the changes in law would have given the bars the opportunity to make changes in advance. An example of keeping a customer happy in this incident may be with the provision of heated lamps for cold winter evenings.
It is pertinent to the successful development of the organisation to do regular scans of the external environment as changes can happen swiftly. Whilst having the right marketing mix is essential to the success of an organisation this is not enough without having a good awareness of the external environment in which the organisation operates in.Browse thousands of essays from our giant database of academic papers.
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Essay UK offers professional custom essay writing, dissertation writing and coursework writing service. Our work is high quality, plagiarism-free and delivered on time. Essay UK is a trading name of Student Academic Services Limited, a company registered in England and Wales under Company Number VAT Number Gardenia’s roots go back to Singapore where, in , it began as a humble in-store bakery - Gardenia Bread introduction.
Increasing demand led to the opening of Gardenia’s first-commercial bakery at Pandan Loop in March Gardenia has since been the market leader in Singapore and has expanded its operations in Asia to . Gardenia Bakeries Case Study Words | 5 Pages.
Operations Management Case Study on Bakery Essay Words | 20 Pages. Introduction This report is a case study about aspects of operations management involved in a bakery. The bakery was founded in s. This is one of the famous bakeries known as Best bake in south of . This case study aims at investigating the operation of talent in business processes.
At the end of the analysis, problems facing the company shall have been discovered; method of improving the business will be discussed to help in the improvement of the company. As a member, you'll also get unlimited access to over 75, lessons in math, English, science, history, and more.
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